Another attempt at Print Ad: Das Auto

Das Auto means the car. VW is venturing into the Indian market. It has been using Das Auto tag line for marketing all over the globe. The marketing team wants us to relate VW with cars, just as we associate Lion to the Animal, Rose to the flower, and Diamond to be the Rock.

Q Is VW or Beetle is Das Auto? Is it so for India?

Time will tell, as Beetle is rolled in the Indian market. Initial 500 are imported and coming at a higher price tag. It makes marketing sense to try out an imported product before beginning manufacturing. But a higher price tag might offset the tactic. They may be banking on any compulsive / obsessive Beetle lover out there in India. Lets wait an see if that species is found on the Indian subcontinent. Nonetheless we shall see more of VW as it picks up stake in one of the current players.

GMPians on Mission placement

Placement is not the end, its only a means to the next step.
A lot of us will be sitting for placememnts, don't know why it is called sitting, when you have to stand run and slog most of the time.
Nonetheless it is an essential part of doing MBA. Most people strategize to get the most out of it. For some it is about winning or losing, for others it is just a change in the sign of the cash flows. As we get to 2010, the "Mission placement" begins.

We are getting encouraging signs and advice. I received a very useful mail from one of the brightest minds in Houston about the career ahead. I quote from the email.

"From my perspective, the opportunities for growth are the highest when you interact with customers and have a significant role in managing revenues and profitability of a firm. Whether you stay in India or go abroad is not the issue but being at that interface is.
Second point is that firms go through three phases in their “returns focus”. They first try to maximize, then optimize and satisfy their shareholders expectations. Try to work in early areas of maximizing returns or optimizing returns. "

Words of wisdom, He further talks about spotting a company like Infosys was in its early 90's. Hope guys find it useful and wish all the best. I would try to write more, and bring in good news about the batch soon.