Another attempt at Print Ad: Das Auto

Das Auto means the car. VW is venturing into the Indian market. It has been using Das Auto tag line for marketing all over the globe. The marketing team wants us to relate VW with cars, just as we associate Lion to the Animal, Rose to the flower, and Diamond to be the Rock.

Q Is VW or Beetle is Das Auto? Is it so for India?

Time will tell, as Beetle is rolled in the Indian market. Initial 500 are imported and coming at a higher price tag. It makes marketing sense to try out an imported product before beginning manufacturing. But a higher price tag might offset the tactic. They may be banking on any compulsive / obsessive Beetle lover out there in India. Lets wait an see if that species is found on the Indian subcontinent. Nonetheless we shall see more of VW as it picks up stake in one of the current players.