Today we had a very interesting session about branding of Rebar (Sariya) done by Tata in the form of Tata Tiscon. A lot of creative juices were flowing as branding as a concept was talked about.
The most jhakkas idea came out in the form of "Limited Edition Rebars".... Ouch.........
It was suggested that people can have their names etched on Special Rebars that were only limited edition. The intellectual assumption was based on funda that junt will flock stores to get Sariyas with their name just to make RCC structures.
Disclaimer: Among several good ideas, sometimes a few go overboard. But documenting them is the responsibility of this blogger.
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Dude!
ReplyDeleteAt least give me credit for my idea!
:-)
And, the idea was stamping on members for special purposes (prestigious projects,where the members would be visible or where there was risk of theft of members) in lot sizes of at least 10000 tonnes of steel, not for 1 house.
Mr Rawat does deserve all the credits.
ReplyDeleteAfter all consultants can sell anything to anyone any number of times