Thursday, August 6, 2009

SK-II

SK-II

A few days ago in Organization theory class, there was a reference to SK-II.

As with all such products, SK-II is special because of a secret ingredient. Pitera is the signature ingredient in all SK-II products, and is 'the secret key' to beautiful skin.

A Chance Discovery
Pitera, was discovered purely by chance. About thirty years ago, a scientist noticed that the hands of workers at a Japanese saké brewery looked beautiful and young. This was the inspiration behind five years of research by a team of scientists who screened through over 300 types of yeasts and refined the precise conditions for fermentation, leading to the discovery of SK-II's signature ingredient, Pitera.

Derived from a unique yeast's fermentation, Pitera is a blend of vitamins, amino acids, minerals, and organic acids that work together to allow the skin's natural surface rejuvenation process to function at its prime, enhancing the renewal of the skin's outer layer. Continued usage of Pitera leads to clearer looking, smoother skin.


A Ritual

In the East, it is believed that the key to a balanced life lies in the power of rituals. The SK-II ritual inspires complete devotion to those who practice it. Morning and evening is a time dedicated to caring for oneself. An escape that first begins with getting into a meditative state, clearing your mind and visualising your ideal skin, both now and for the future. This subtle, yet powerful step originates from the timeless philosophy of the East, that the mind and body are one, inextricably linked spiritually and physically.

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